Case Study: Design Enforcement Agency
My self initiated brief was as follows;
"To create a series, through the medium of print posing, but not answering questions such as 'what is morality', 'what are ethics' and how moral and ethical problems are encountered while trying to make a living within all art forms".
Instead of just making a series of posters, I eventually decided to create the make believe 'agency' named the DEA , which essentially is targeted at designers but works fine with any person working within the creative industry on any level, that just makes everyone think about design morality, ethics and also bad design in general.
The pack and agency is supposed to be taken in a light hearted manor, just making people think about it's message.
The 'Field Agent Deployment Package' contains 'tools' which enable 'operatives' to undergo guerilla operations to promote the agencies objectives. Obviously people wouldn't really use it for this, but it is fully functional so theoretically could be used however the end user so wished. Almost leaving it up to the individual how seriously they want to take it, and for the most part adding to the authenticity and interesting nature of the child like approach to the visuals; things like the moustached agents who, in the form of a collection of diy stickers, show if they like or dislike a piece of design work with phrases such as 'errrgghhh!'.
The research for the project included an interview with musician Paul Kitney from the band Devil Sold His Soul which can be read here.
This project was created for my final major project at university and it earned a 1st grade.
main logo
promotional material
graffiti using stencil from pack found in london
section of presentation board
a part of the pack